Draft master plan, recommendations for Best Products Reimagined site, Brook Road corridor to be presented at June 1 meeting

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Aerial rendering of a large urban development plan featuring numerous buildings and green spaces nestled within a wooded area. The project is surrounded by roads and existing developments, with a prominent arena visible nearby.

Henrico County will hold a community meeting Monday, June 1 to present a draft master plan and recommendations to transform the former Best Products headquarters site and nearby Brook Road corridor into a vibrant, walkable gateway with an arena and other uses.

The meeting will be held from 6 to 7:30 p.m. at the Belmont Recreation Center, 1600 Hilliard Road. The Department of Planning encourages residents and other community stakeholders to attend.

The design firm Able City will present the draft plan and outline next steps, which are expected to include consideration of a “form-based alternative overlay district” for the focus areas.

The recommendations stem from a community workshop, or “charrette,” held in March that identified strategies for new development and reinvestment. The focus areas include Best Products Reimagined, a 320-acre site anchored by the county-owned Best Products headquarters property, and the nearby Brook corridor, a 275-acre area that includes businesses from approximately Magellan Parkway to Hilliard Road.

The draft master plan and proposed overlay district are designed to shape the area as development occurs to accomplish community-identified objectives. They are to create great walkable places; a unique gateway experience; safe, comfortable and interesting streets; an economic center; and more access to nature and quality public spaces.

For more information, including a link to the draft master plan, visit the Best Products Reimagined and Brook Road Corridor webpage. Questions can be directed to [email protected].

A street scene with a green park area lined with trees. People are sitting at outdoor tables under umbrellas on the left side near shops and cafes. A multi-story building is visible in the background, and a few cars are parked along the street. The sky is clear and blue.
Aerial view of a suburban development plan featuring a grid layout with streets, parking areas, and multiple buildings in varying sizes. The main road is labeled "Brook Rd (US 1)." Surrounding areas include greenery and existing infrastructure. Trees line the streets, providing a sense of organization and greenery.
This image is an aerial depiction of a planned mixed-use development near Parham Road and Park Central Drive. It includes labeled areas for hotels, offices, mixed-use spaces, a linear green, a diversity of housing, and an interconnected street network.
A detailed layout map of a planned community featuring a grid of streets, residential blocks, and green spaces. Trees line the streets, and there are several small ponds and open areas throughout. At the bottom left, there is a sports complex with fields and buildings. The area is bordered by existing roads and residential areas, with a highway at the top.
Rendering of an arena in a urban area.
A street scene features several modern, multi-story brick buildings with large windows. There are parked and moving cars on the road, and trees lining the sidewalk. Tables with umbrellas are set up outside a restaurant where people are seated. The sky is clear and blue.